May 26th, 2015

Fashion means Business: advice for start-ups

fashion-business-school710-448Fashionista attended an excellent event this evening organised by the newly launched Fashion Business School debating the issues fashion enterpreneurs have to grapple with to succeed in business.

Hosted by Bloomberg, a distinguished panel of guests provided their advice to the fashion labels of the future including: Frances Corner, Head of London College of Fashion and Pro-Vice Chancellor , University of the Arts, London;  Guido Rosales, European Integrated Marketing Director, The Coca Cola Company; Anya Hindmarch, Founder and Director of Anya Hindmarch; Sergio Bucher, Vice President Amazon Fashion EU; Carol Bagnald, Senior Executive Director, Commercial and Private Banking HSBC. London and indeed the UK has a rich history of producing some of the best talented designers, but all the panellists agreed fashion start-ups need to marry a focus on numbers with creativity in order to succeed.

The speakers also gave some interesting insights on how the fashion landscape may change. When challenged by an audience member about whether online sales could continue to grow, Hindmarch confirmed that her website currently accounted for 15 % of her total sales and that number was still growing. She predicted that high end stores and department stores will be more about offering consumers new customer experiences than simply places for them to shop, given that many simply prefer the convenience of online shopping.

Sergio Bucher from Amazon confirmed that retailers will need to focus on delivering a great service to survive. He explained that in New York, Amazon has launched a new service called “Prime Now” which offers 20,000 fashion products that are available for delivery free of charge within 2 hours, providing the perfect solution to a last minute wardrobe crisis.

Overall speakers were optimistic about the future of the fashion industry within Britain plc. The industry is already worth £27 billion and there is a wealth of opportunity for UK businesses given the pool of talented creatives studying in London and elsewhere in Britain. Fashionista left the event feeling very inspired and optimistic the contribution the UK can make.

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The European General Court dealt a double blow to Louis Vuitton last week, ruling invalid two figurative Community trade marks protecting the luxury brand’s classic chequerboard patterns (T-359/12 and T-360/12). The court found a lack of distinctive character (contrary to Article 7(1)(b) of the CTM Regulation (207/2009/EC)) and failure to acquire distinctive character through use […]

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April 9th, 2015

Is Versace a Copycat?

Rumour has it that Versace is soon to be at the wrong end of a legal dispute following allegations that they have copied the t-shirt designs of British born, Los Angeles based, artist, Kesh. Kesh teamed up with American Apparel back in 2013 to design the ‘Face Le New’ t-shirt (as displayed on the left […]

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Fashionista was interested to read about the ‘unusual’ decision handed down by the Court of Appeal last week in the matter of Roger Maier and Assos of Switzerland SA v ASOS plc and Limited at [2015] EWCA Civ 220. Despite finding likelihood of confusion and damage to distinctive character, a 2-1 majority accepted ASOS’s […]

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France’s recent decision, to potentially ban the use of fashion models with a BMI of 18 or less, has reignited the debate about fashion houses’ use of underweight models. France could soon join Italy and Spain which adopted rules, and Israel which introduced legislation, against too thin models on the catwalks or in advertising campaigns. […]

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Today the UK Competition and Markets Authority (“CMA”) announced that it has opened a new investigation into “suspected anti-competitive arrangements in the UK clothing, footwear and fashion sector”. Fashionista asked her colleague and competition law expert Dervla Broderick what this is likely to involve. Dervla explained that the investigation is being carried out under Chapter I […]

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March 19th, 2015

Fashionista at (Tax) Law

Fashionista was somewhat underwhelmed by yesterday’s Budget. Generous new reliefs for “creative industries” such as TV, film, theatre and even orchestras but what about our highly creative fashion industry? Perhaps George should consult Mrs rather than Mr Cameron before planning his next Budget, if he’s still Chancellor after the election. To be fair there […]

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Fashionista recently attended the FashTech “Silicon to Silk” event about the latest developments in wearable technology. The insightful panel was made up of Nancy Tilbury (Co-Founder and Creative Director at Studio XO, an innovative and well known wearable technology player), Matthew Drinkwater (Head of the Fashion Innovation Agency at the Centre for Fashion Enterprise) and […]

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March 5th, 2015

Denim Wars: G-Star vs. Voi

As reported in Drapers, G-Star recently stopped rival denim brand Voi from selling a copycat style jean. Design right cases are few and far between in the English High Court, particularly when those rights are unregistered, so Fashionista was interested to read the judgment. G-Star is one of Europe’s leading denim brands and the case […]

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March 3rd, 2015

London Fashion Week 2015

Fashionista was lucky enough to attend the Holly Fulton Autumn/Winter 2015 at London Fashion Week. Fulton put on a very luxurious and feminine show with a spectrum of regal purples, rich reds and emerald greens. The fabrics equally matched the expensive tones, as Fulton used bejewelled tops, lingerie cut dresses and fur accents. Fulton’s inspiration […]

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