Fashionista has been reading about sustainability in the fashion world and is interested to know the thoughts of her fellow fashionistas on this topic. So please click here to let Fashionista know your views on the importance of sustainability for recessionistas and for fashion companies planning for a new world post-recession. Just how relevant is this for consumers . . . . . ?
One Comment
I think green is becoming increasingly important and, with brands like Ciel, Edun and People Tree, more attainable and attractive. I do think we won't make major progress though until it becomes just part of what makes an item, not it's selling point. I love clothes and would pretty much never buy clothes just 'because' they are green, except maybe for babies and children, where I try to buy organic cotton. Buying for myself, shallow as it is, I'd still be swayed more by look, cost and brand. That said, I would try to avoid brands I knew engaged in sweatshop activities.