Monthly Archives: March 2010

Rights in fashion: what the Pirate Party says

Noting that the prospect of a General Election in the UK is looming larger than a mirror full of unwanted muffin top, Fashionista has decided that it would be a great idea to discover what the many and varied political parties have to say about the fashion industry. To this end she has recently been [...]
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The Last Tax Tango?

Fashionista has noticed that the UK seems to be suffering from election fever at the moment, not a condition that Fashionista has had previously. However, Fashionista does know that part of the Labour party’s election bid will be centred on the Chancellor’s final Budget of this Parliament to be given today. Will this Budget will [...]
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"Keywords" and locking down on third party use of them

We all know of Louis Vuitton: the company and the brand. We all know the goods they cover. This is the function of a trade mark: to act as an indication of origin for the product bearing the brand. So when Google made the words “LOUIS VUITTON” available for third parties to purchase as Google [...]
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Amy, Fred and a couple of axioms

Fashionista has just come off the phone from a fellow fashion fiend who, in an attempt to broaden her vocabulary and enhance her insights, has taken up a new pastime — reading. She told Fashionista that she was currently quite engrossed in a fascinating book which, while it didn’t have much of a storyline, was [...]
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American models as virtual imports?

“Rimmel Recruits American Models To Increase Brand Exposure”, writes Sara Zucker on brandchannel today. This causes Fashionista to think a couple of thoughts. First, the use of national labels conjures up many different responses in the human mind, particularly with regard to fashion and models. “French”, “Italian”, “Russian”, “Swedish” spark off mental associations which evoke [...]
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The High Street turns green

Fashionista recently read that according to DEFRA in the UK we buy around two million tonnes of clothing – £23 billion worth – every year. The footprint this leaves in the global supply chain and beyond includes high energy use from washing and tumble drying, water use, toxicity from pesticides plus one million tonnes of [...]
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Vogue Curvy: Hitting the Big Time

Writing for BrandChannel (“Italian Fashion Brands Now Fit Curvy Women”), Isobella Jade comments on a key fact that drives the fashion industry: while the desire to be beautiful, or to acquire objects of beauty, is presumably a constant, notions of beauty are in a regular state of change. Isobella says: “When Renaissance artist Sandro Botticelli [...]
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Every cloud has a silver lining . . . .

Fashionista is in a reflective mood prompted by yet further dismal news about the economy. No fashionista can have failed to note that we are constantly bombarded with gloomy prophecies heralding ever new ways in which the recession will impact negatively on our lives and how the recent (but past) era of prosperity is never [...]
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