Monthly Archives: April 2010

April 29, 2010

Google extends Street View to shop interiors

Many of you will be aware of Google’s Street View product which enables consumers to see views of their high street from the comfort of their own home. Drapers has reported Google’s plan to extend this product to include images of the interiors of retail stores. The initial test involves 30 towns and cities in [...]
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April 20, 2010

Clever Little Bag

Fashionista is excited about Puma’s new Clever Little Bag which was designed by star industrial designer Yves Behar . The idea is as simple as it is brilliant: a single sheet of folded cardboard inside a bright red re-usable bag consisting of recycled PET. Puma’s figures are impressive : the bag/”box” uses 65% less cardboard [...]
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April 20, 2010

Congratulations to Erdem!

As a fan from the early days, this Fashionista was delighted to read in the Daily Telegraph that one of the UK’s most talented young designers, Erdem has won the inaugral British Fashion Council & Vogue Designer Fashion Fund giving him access to director level mentors from within the industry and a healthy £200,000 prize [...]
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April 14, 2010

Let Girls be Girls

Fashionista read with interest today’s news that bargain fashion chain Primark has been criticised for promoting products which are considered too adult to be promoted to children. The store, which removed its padded bikini tops for girls as young as seven from sale today, follows the likes of Asda (which has been singled out for [...]
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April 13, 2010

Customers as investors: online crowdsourcing

“New website brings crowd sourcing to fashion” is the curious title of a short article by Reuters which really caught Fashionista‘s fancy. She has often wished that some of her faraway friends could come and visit her as email-attachments — so much quicker than intercontinental travel and so much kinder to one’s skin, hair and [...]
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April 2, 2010

If a leopard can’t change its spots, can a Croc …?

In “Crocs Gives Its Footwear A Loving Makeover”, Sara Zucker writes on brandchannel of a neat side-step by a the love-them-or-hate-them Crocs brand. Instead of the colourful clogs that made the company famous, Crocs’ latest promotion highlights a variety of modern slip-ons. The article links to a 30-second video which introduces consumers to Croslite, “a [...]
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