Monthly Archives: May 2010

Advertising: taking the good with the bad

Louis Vuitton: Iconic. Established. The Monogram. There won’t be a single fashionista out there who won’t be familiar with the name, the brand or its products. 2010 marks Louis Vuitton’s 125th anniversary – and the celebrations included last night’s widely advertised and hotly anticipated launch party of the iconic brand’s flagship “London Maison” in New [...]
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Government to give back so green can be the new black

Readers know how keen Fashionista is to promote and support green initiatives, and so you can only imagine Fashionista’s delight at hearing that Jaeger – one of Britian’s most established, and one of Fashionista’s favourite, brands – is championing the cause for sustainable fashion to make this a lasting trend rather than a passing fad. [...]
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The Butt of the Joke?

Fashionista’s fans will remember this post recounting how The North Face sued The South Butt (and its now-19-year-old founder) for piracy. Fashionista was looking forward to finding out how the courts in the US would decide on this case – but it looks as though another “piracy or acceptable parody” case will remain unheard now [...]
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The Advantage of Vintage?

We all have clothes languishing in our wardrobes which we haven’t shown much love to of late. Not because there’s anything wrong with them, but because we’re simply tired of wearing the same old thing over and over again. That’s why fashion keeps changing: because our taste does. But what may look old and past [...]
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10:10 enters the world of fashion

Fashionista has been a fan of 10:10, the campaign to reduce UK emissions by 10% in 2010, ever since its launch in autumn 2009. From the beginning, 10:10 tags have been given out, and Fashionista is excited to read that one of her favourite designers, Vivienne Westwood is also proudly wearing her 10:10 tag – [...]
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