Monthly Archives: June 2010

June 30, 2010

Football’s fashionable side

Fashionista doesn’t often have cause to write about football but, with World Cup fever at its height as we reach the closing stages of the competition, Fashionista has considered with interest the opportunity for mass exposure which the world’s biggest, most viewed sporting event lends to fashion brands. Sportswear brand exposure is a given through [...]
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June 18, 2010

New Collections? The Emergency Budget 22 June

It is amazing how fashions can change through the seasons. Fashionista recalls that only a few months ago red was the “in” colour. One new collection/general election later and it seems that “blue” and “yellow” are now the “in” colours – but which of the two colours will dominate? Darling is no longer the designer [...]
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June 11, 2010

From "Screen to Door" to "Screen to Store"

The FT report yesterday that ASOS are seeking partnerships with high street retailers as pick-up points has got our friends at eNova smiling. Fellow fashionista, Sophie Albizua, a multichannel advocate, has contributed this post to share her excitement with us. Sophie writes: “The fact that home delivery can be a barrier to some consumers is no [...]
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June 7, 2010

To be or not to be organic cotton

Calls for a definition of what organic cotton products are may have success! At least in Japan. According to numerous sources on the internet, the Japanese government has issued a series of guidelines covering the labelling of organic cotton products distributed and sold across the country. Fashionista has not yet seen the guidelines but it [...]
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June 3, 2010

Who owns your brand – you or your customers?

Any retailer that has survived the last 18 months has done very well and will be now looking at ways to attract more customers through their doors (both physical and virtual). With online sales continuing to rise, including social media elements into your online store is now seen as a “must-have”. This may be a [...]
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