Monthly Archives: January 2011

January 19, 2011

ARmchair shopping

Augmented Reality (AR) is tipped to transform the consumer experience. AR, also known as “interactive video technology” is on the rise. The FT cites predictions from marketing group ABI Research that the AR market in the US alone will grow to US$350m by 2014, from US$6m in 2008. Indeed a number of fashion and luxury brands are [...]
1 Comment
January 17, 2011

The Tweets They Are A Changing

Christmas may have passed but bells across the social media sector are still ringing following the recent ruling by the Office of Fair Trading (OFT) which saw Handpicked Media publicly reprimanded for not clearly stating that published online content that endorsed certain products and brands had been paid for. The failure to disclose this was [...]
Leave a comment