New EU labelling rules on fur/leather

Autumn 2010 saw an increase in the use of fur on the catwalks, as reported by Drapers. As a result, Fashionista was pleased to see a recent press release from the European Parliament, which has approved new rules that require all use of any animal derived materials, such as leather or fur, to be clearly indicated on labels of textile products. Once the rules come into force, companies in the EU (other than self-employed tailors, who are exempt) will have a transitional period of two and a half years to ensure their labelling complies.

The aim of the new rules is to help consumers to distinguish between real and fake animal products and make more informed choices. This is particularly good news for people suffering from fur allergies and those who wish to avoid animal products for ethical reasons.

It is thought that the new rules will also encourage innovation in the textile and clothing sector and enable new fibres and products to reach the market faster. Fashion labels such as Stella McCartney already offer animal-free alternatives which look just as good as the real thing. Fashionista hopes that more designers will follow suit so that she can indulge her shoe and handbag habit, guilt free.